Who needs a brand identity?
A strong brand identity is not just a nice-to-have; it’s the lifeblood…
Insights
Leaving No One Behind – Inclusivity Triumphs
See It to Believe It Barbie, an iconic fashion doll brand, has…
What is Personal Branding?
Personal branding is the process of creating a recognisable professional identity for…
Becoming an Influencer – Should You?
The digital age has given birth to a new type of celebrity:…
Brand Partnerships: How Collaborations Can Strengthen Your Brand
Singapore, often touted as the gateway to Southeast Asia, has consistently demonstrated…
How Effective is Influencer Marketing?
In recent years, influencer marketing has taken the world by storm, and…
Personal Branding: Beyond the Selfie Culture
Debunking the Myth: The Real Essence of Personal Branding In today’s digital…
Championing Sustainability Through Influencers
Discover the Powerful Role of Influencers in Championing Sustainability! Explore how iconic figures like Greta Thunberg and David Attenborough are shaping the future of branding.
When Brands Strike Back – Memorable Clapbacks
Discover the art of brand clapbacks and how authenticity can lead to memorable moments. Explore innovative strategies from Ben & Jerry's, Heinz, Patagonia, and more. Learn the key to brand success.
How Branding Shapes Consumer Perception and Choices
Unlock the power of branding in today's saturated marketplace. Discover how effective branding reduces perceived risk for consumers and fosters lasting loyalty, with insights from Apple and Razer case studies.