The Race Against Climate Change for Brands
Here’s the kicker – your brand will not exist in 6 years.…
Insights
From Concept to Icon: How Branding Affects Product Launches
Creating a new product isn’t just about having a groundbreaking idea or…
What Makes Electric Vehicles (EV) Unique?
The electric vehicle (EV) market is witnessing an unprecedented surge across the…
Sustainability and Corporate Responsibility in EV Branding
The rise of electric vehicles (EVs) is more than just a shift…
Gen Z’s Verdict on AI-Driven Branding
Artificial Intelligence (AI) is increasingly finding its place in brand strategies across…
How Singapore Airlines’ Sustainable Serviceware Efforts Backfired
Renowned as the pinnacle of excellence in the aviation industry, Singapore Airlines…
Why is Company Culture Important for a Brand?
In the heart of every successful brand lies a core set of…
What is brand identity crisis?
Brand identity is the visible elements of a brand, such as colour,…
How do I create a PR crisis plan?
In today’s precarious business environment, where a single faux pas can be…
What is a PR Disaster?
Public Relations (PR) disasters are scenarios where a brand’s image and reputation…