What Makes Electric Vehicles (EV) Unique?
The electric vehicle (EV) market is witnessing an unprecedented surge across the globe. As concerns about environmental sustainability grow and…
Category Insights
Sustainability and Corporate Responsibility in EV Branding
The rise of electric vehicles (EVs) is more than just a shift in automotive technology; it encapsulates a movement towards…
Gen Z’s Verdict on AI-Driven Branding
Artificial Intelligence (AI) is increasingly finding its place in brand strategies across the board. On one hand, avid supporters champion…
How Singapore Airlines’ Sustainable Serviceware Efforts Backfired
Renowned as the pinnacle of excellence in the aviation industry, Singapore Airlines (SIA) reaffirmed its global leadership with its latest…
Why is Company Culture Important for a Brand?
In the heart of every successful brand lies a core set of values and beliefs that not only drive the…
What is brand identity crisis?
Brand identity is the visible elements of a brand, such as colour, design, and logo, that identify and distinguish the…
How do I create a PR crisis plan?
In today’s precarious business environment, where a single faux pas can be broadcasted virally in mere moments, a Public Relations…
What is a PR Disaster?
Public Relations (PR) disasters are scenarios where a brand’s image and reputation are significantly tarnished due to adverse or unexpected…
Who needs a brand identity?
A strong brand identity is not just a nice-to-have; it’s the lifeblood of any business, big or small. But what…
Leaving No One Behind – Inclusivity Triumphs
See It to Believe It Barbie, an iconic fashion doll brand, has faced significant scrutiny over the course of its…