Category Insights

Christmas: in other words, the peak season for marketing. As we gear up for this year’s upcoming festivities, here’s a…

The future is digital, and AI is no doubt part of the picture. How can brands use this technology in…

With AI on the rise, we explore the psychology underpinning Gen Z’s unique consumer values and understand their reactions to…

To ensure brand survival in our rapidly changing world, addressing climate change head-on is imperative for securing a sustainable future.

Two simple words:, ‘Golden Arches’. They effortlessly summon the unmistakable image of McDonald’s. Beyond shapes and colours, they encapsulate the…

Branding is an intricate dance between clever design and strategic messaging, one that ensures your business not only enters the…

Artificial Intelligence (AI) sent the world in a frenzy in 2023. While holding promise for environmental protection, the technology is…

In today’s globalised world, expanding your brand into new international markets is an ambitious yet complex undertaking. With the digital…

Here’s the kicker – your brand will not exist in 6 years. Don’t get shocked. Fast forward to 2030, the…

Creating a new product isn’t just about having a groundbreaking idea or an innovative design; it’s also about how you…