How the best brand mascots boost consumer connections
If there’s one thing that endears consumers to a brand and builds upon that emotional connection – it’s a mascot.…
Category Insights
Creative ways marketers are reaching out to PwD consumers
Can marketers reach out to Persons with Disabilities (PwDs) without coming across as patronising? Here’s how brands can embrace inclusivity…
Unwrapping success: how packaging can make or break your brand
Captivating a buyer at first sight? It’s more likely than you think. Read more about how brands use packaging to…
The ONE thing all brands should try in 2024
What do Taylor Swift, Speco, and Singapore Airlines have in common? Take a deep dive into the building blocks that make…
Taylor Swift’s code to building brand love
With two weeks until the Eras Tour, the whole of Singapore is thrumming with excitement to welcome Taylor Swift. Ever…
Lessons from Coldplay
2024: the year of concerts. But exciting as it may sound, having a fun concert experience doesn’t have to come…
Why TikTok is stealing Google’s crowd
Let’s face it – attention spans are at an all-time low. The quicker, the better. Watch out, Google. Find out…
Pointing fingers won’t save this planet
It’s the age-old chicken and egg argument — who should bear the responsibility for addressing climate change? The consumer or…
Decoding 2023’s most loved and hated rebrands
Twitter’s transformation was a nightmare. Barbie’s resurgence painted the world pink. Why so much hate, and why the outpouring of…
Man, Living Green is Kinda Tough
Selfish sustainability. What is that, and why should anyone care? With the best intentions for our planet at heart, the…