Category Insights

Products aren’t just purchases — they’re experiences. Dove, The Body Shop, Ya Kun Kaya Toast, Patagonia, and JUMBO Academy have…

Tradition, reimagined. With Pepsi’s reusable cups, DBS’s digital red packets, and Yeo’s upcycled Fortune Cats, thoughtful choices take centre stage…

Has social impact become a powerful driver of business growth? Brands like Samsung, Microsoft, Vans, and Bettr Coffee are setting…

What turns a customer into an advocate? In the dynamic landscape of branding, companies are shifting focus from mere product…

Reduce, reuse … upcycle? Discover how brands like IKEA, Hellmann’s, Nespresso, and even the Royal Family are embracing this creative…

See how renowned brands Tiffany & Co., Cadbury, Coca-Cola, and DHL use colour psychology to evoke trust, luxury, and excitement,…

What better month than August to spotlight homegrown brands driving sustainability? From DBS Bank to Cloversoft and more, here’s how…

If there’s one major determining factor in long-term success, it’s the ability to innovate. Discover how some of the world’s…

Can an international event on the scale of the Olympic Games be sustainable? It’s more feasible than you might think.…

Today’s consumers prefer shopping from brands that align with their values. Learn from Ben & Jerry’s and Patagonia on how…