What do Taylor Swift, Speco, and Singapore Airlines have in common? Take a deep dive into the building blocks that make the most compelling brand stories the world can’t help but believe in. Description for this block. Use this space for…
With two weeks until the Eras Tour, the whole of Singapore is thrumming with excitement to welcome Taylor Swift. Ever wondered how she maintains enduring popularity over the years? We did, and here’s what we think. Description for this block.…
2024: the year of concerts. But exciting as it may sound, having a fun concert experience doesn’t have to come at the expense of our planet. Coldplay and Billie Eilish say so. Description for this block. Use this space for…
Let’s face it – attention spans are at an all-time low. The quicker, the better. Watch out, Google. Find out why TikTok is everyone’s new favourite search engine. Description for this block. Use this space for describing your block. Any…
It’s the age-old chicken and egg argument — who should bear the responsibility for addressing climate change? The consumer or the corporation? ESG is not an overnight band-aid solution to the climate crisis, and now is not the time to…
Twitter’s transformation was a nightmare. Barbie’s resurgence painted the world pink. Why so much hate, and why the outpouring of love? What are some key takeaways that brands should note down?
Selfish sustainability. What is that, and why should anyone care? With the best intentions for our planet at heart, the path forward may require a sprinkle of selfish appeal. Description for this block. Use this space for describing your block.…
Christmas: in other words, the peak season for marketing. As we gear up for this year’s upcoming festivities, here’s a round-up of some of our favourite Christmas campaigns that totally nailed it. What can we learn from them? Description for…
The future is digital, and AI is no doubt part of the picture. How can brands use this technology in an eco-friendly way? We explore how AI, with its transformative power, can play a role in the sustainability movement. Block Description…
With AI on the rise, we explore the psychology underpinning Gen Z’s unique consumer values and understand their reactions to artificial intelligence. How can brands connect with Gen Z through AI-driven branding strategies? Description for this block. Use this space…