Has social impact become a powerful driver of business growth? Brands like Samsung, Microsoft, Vans, and Bettr Coffee are setting the standard by embedding social purpose into their core, proving that meaningful initiatives—whether empowering youth, driving inclusivity, or championing creativity—can…
What turns a customer into an advocate? In the dynamic landscape of branding, companies are shifting focus from mere product promotion to cultivating vibrant communities that foster connection and engagement among consumers. Read on to find out more. Description for…
Reduce, reuse … upcycle? Discover how brands like IKEA, Hellmann’s, Nespresso, and even the Royal Family are embracing this creative approach to reduce waste and meet growing consumer demands for greener products. Description for this block. Use this space for…
See how renowned brands Tiffany & Co., Cadbury, Coca-Cola, and DHL use colour psychology to evoke trust, luxury, and excitement, proving that the right shade can make all the difference in branding. Description for this block. Use this space for…
What better month than August to spotlight homegrown brands driving sustainability? From DBS Bank to Cloversoft and more, here’s how these market leaders are reshaping our environmental landscape. Description for this block. Use this space for describing your block. Any…
If there’s one major determining factor in long-term success, it’s the ability to innovate. Discover how some of the world’s most renowned brands have adapted to evolving market landscapes—and the consequences faced by those that failed to keep up. Description…
Can an international event on the scale of the Olympic Games be sustainable? It’s more feasible than you might think. Here’s how Paris 2024 plans to lead the race in environmental responsibility. Description for this block. Use this space for…
Today’s consumers prefer shopping from brands that align with their values. Learn from Ben & Jerry’s and Patagonia on how purposeful branding can benefit you. Description for this block. Use this space for describing your block. Any text will do.…
What better way for a brand to communicate their support for the environment than by creating bold, strategic changes to their logos and packaging? Read on to find out how some of the most influential names have transformed their identities…
If there’s one thing that endears consumers to a brand and builds upon that emotional connection – it’s a mascot. Read on to find out how these familiar faces establish deeper ties with you. Description for this block. Use this…