Renowned as the pinnacle of excellence in the aviation industry, Singapore Airlines (SIA) reaffirmed its global leadership with its latest international brand campaign in January 2023. However, the airline’s foray into sustainability, particularly the use of paper serviceware for mid…
In the heart of every successful brand lies a core set of values and beliefs that not only drive the business but also define its interactions with customers and the wider community. This is what we call ‘company culture’—the collective…
Brand identity is the visible elements of a brand, such as colour, design, and logo, that identify and distinguish the brand in consumers’ minds. It’s a pivotal aspect of a company’s overall brand message and strategy, serving as a touchstone…
In today’s precarious business environment, where a single faux pas can be broadcasted virally in mere moments, a Public Relations (PR) crisis plan is not just beneficial—it’s critical. Crises can emerge in any brand, regardless of stature or sector, arising…
Public Relations (PR) disasters are scenarios where a brand’s image and reputation are significantly tarnished due to adverse or unexpected events and the subsequent mishandling of public communication. Such occurrences are not just simple gaffes but are severe enough to…
A strong brand identity is not just a nice-to-have; it’s the lifeblood of any business, big or small. But what exactly do we mean by ‘brand identity’? It’s the unique sauce of visuals, messaging, and experience that sets your company…
See It to Believe It Barbie, an iconic fashion doll brand, has faced significant scrutiny over the course of its 64-year history for promoting unrealistic beauty standards and overlooking cultural and ethnic representation. With the blockbuster release of its new…
Personal branding is the process of creating a recognisable professional identity for yourself. It’s about shaping the way people perceive you and ensuring they see you in the right light. In other words, it’s your personal stamp, setting you apart…
The digital age has given birth to a new type of celebrity: the influencer. No longer confined to movie stars or high-profile athletes, today’s influencers can emerge from virtually anywhere, as long as they connect authentically with a dedicated audience.…
Singapore, often touted as the gateway to Southeast Asia, has consistently demonstrated its value as a hub for business, innovation, and cultural convergence. As brands, both local and international, continue to compete in this dynamic marketplace, the power of brand…